Through my research I have been able to build the idea of
the target audience which I will be focusing on for my music magazine. Within
my research I have noticed a recurring pattern of female singer being on the front
page of the magazine. Through this we have decided to use the same for our
magazine front cover editions, we have decided that the target audience of the
magazine would be both men and women, however mostly women as women are more
likely to be interested in contents of a magazine which include celebrity stories
and gossip. Even though this is the case men are also interested in pop and
music magazines which is why we kept our magazine broad in audience and unisex,
we will ensure that it appeals to both genders by including colours which both
genders are comfortable and interested in, we will also ensure the content of
the magazine is aimed both at males and females. Moreover including a female
pop singer on the front cover will appeal to females as they would want to know
news about her and about her journey, and it also will appeal to men as they
would be interesting in seeing the artist and what she has to offer. Furthermore
the ages of our target audience would be from late teen years through to mid 30’s.
This is because the magazines in which I have researched all show the same ages
of target audience and this is shown through the model which is placed on the
front cover of the magazine. In order to convey the target audience of our
magazine on the front cover editions we will include content and information or
strap lines of famous pop stars which are in the ages of our target audience,
in order to grab the attention of our target audience and be able to appeal to
them as they will know these pop stars.
Researching and choosing fonts
During the process of choosing our main font for the magazine name, we decided to look through other pop magazines and the font of their magazine name in order to gain a deeper idea of what a conventional magazine would be like and what sort of font it would be in. During researching magazine names we came to a conclusion that many pop magazines use a simple font for the name however they use a very bold font in order to make the name stand out and be more appealing to the audience of the magazine. We established through our research that pop magazines use the technique of keeping the name in a simple noticeable font in order to make the name readable and clear to the audience. We then went on to researching different fonts in order to be able to choose a final one for the magazine name effectively. In order to choose one font we had to try many different fonts in order for us to see if the different fonts suit our genre and the magazine style. We ensured in choosing between simplest fonts within Photoshop as we learnt through our research. Furthermore we arrived to a conclusion of still having 6 fonts which we were not able to choose from as we were unsure if these fonts would appeal to our target audience, which is why we decided to carry out a survey in which we will ask people from the magazines target audience to choose which font they prefer the most from the list of fonts in which we provided. From the results we got from the survey in which we carried we chose the font of our magazine name. As the magazines main focus is to grab target audiences attention which means if we go by what the target audience desire as this is what will make the magazine appeal to our audience.
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